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As a leading financial technology provider, Zafin’s mission is to make banking better for both the bank and the client.

Zafin helps banks incentivize desirable client behaviour by offering the right product to the right client at the right time through the right channel at the right price. Our award-winning platform has helped banks of all sizes deepen client relationships, improve operational efficiency, and enhance revenue.

Founded in 2002, Zafin was established as a result of recognizing the need for banks to provide clients with the right products and pricing while measuring value and profitability. Zafin’s founders worked with our first client to build a solution from the ground up, tailored specifically for the financial industry.

This approach of understanding a problem first, and then building a solution to solve that specific problem is something that Zafin continues to do today. It reinforces Zafin’s commitment to innovation and building lasting relationships with both clients and partners.