Rakuten Logo Vector (.SVG + .PNG)

In Japanese, Rakuten stands for optimism. It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today.

So we challenge ourselves to evolve, innovate and experiment, to create a better, happier future for everyone.

Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to more than 1.2 billion members across the world.